Last time in our blog "Explore the Kawaii Kingdom of San-X", we learned all about San-X and how it’s filled the kawaii-sphere with a ton of cute, l...

San-X is in charge of cuteness! Like Sanrio, this kawaii company is known for its adorable characters like Rilakkuma, the Sumikko Gurashi, and Jinb...

Dive into the cute world of Mamegoma, the palm-sized seals created by San-X! They're well-known for their playful and cute personality. Learn about...

Jinbesan is a loving whale shark with a heart and body as big as the ocean! This gentle giant of the ocean comes from San-X, the Japanese company k...

Abandoned in the corners of recess rooms and streets, the Sentimental Circus is a group of stuffed toys that come to life under the cover of night!...

The Sumikko Gurashi are everywhere in Japan! Created by San-X, the kawaii maker of Rilakkuma, these castaway corner-loving characters have captivat...

The Sumikko Gurashi are a bunch of shy kawaii characters that love living life quietly in the corner of the room. Don’t let these timid cuties from...