Our Kawaii Story

HOW IT STARTED

Like many of you, we were captivated by the colorful characters, the cheerful designs, and the way even the smallest cute item could bring a huge smile to our faces.

But there was a problem – finding authentic, high-quality kawaii products outside of Japan was like searching for a hidden treasure.

The world felt a little less colorful, a little less... kawaii.

TRIP TO HARAJUKU

A trip to Harajuku, Tokyo, opened our eyes. Surrounded by the endless creativity, the charming character cafes, and the sheer happiness that kawaii culture brings to everyday life, we had an epiphany.

This feeling of pure joy and delight was something that needed to be shared with the world. It wasn't just about cute products; it was about a lifestyle of happiness, friendship, and finding magic in the little things.

A BIG DREAM

We started small, with a suitcase full of our favorite Japanese stationery and a dream to bring the authentic kawaii experience to a global audience.

The journey wasn't always easy. We navigated language barriers, learned about the intricacies of Japanese culture.

We wanted to create a place where fellow kawaii fans could find products that were not only adorable but also made with love and care, ensuring they would bring lasting happiness.

BLIPPO WAS BORN

In 2005, we launched Blippo, and were overwhelmed by the amazing response from the community.

We had found our people! What started as a small passion project quickly grew into the world's #1 source for Japanese kawaii merchandise.

We've since expanded our team, but our core values remain the same: to share the joy of kawaii and create moments of sparkle and smiles for your daily adventures.

Kawaii For Life!

At our core, we believe that a dose of cuteness can brighten any day and turn ordinary moments into extraordinary ones.

You're never too old to add a little more kawaii to your life! We are more than just a store; we are a community of friends who believe in the power of happiness and the magic of kawaii.

Welcome to the Blippo family! Let's share the joy of kawaii with the world, together!