Last time in our blog "Explore the Kawaii Kingdom of San-X", we learned all about San-X and how it’s filled the kawaii-sphere with a ton of cute, l...

San-X is in charge of cuteness! Like Sanrio, this kawaii company is known for its adorable characters like Rilakkuma, the Sumikko Gurashi, and Jinb...

Dive into the cute world of Mamegoma, the palm-sized seals created by San-X! They're well-known for their playful and cute personality. Learn about...

Jinbesan is a loving whale shark with a heart and body as big as the ocean! This gentle giant of the ocean comes from San-X, the Japanese company k...

Abandoned in the corners of recess rooms and streets, the Sentimental Circus is a group of stuffed toys that come to life under the cover of night!...

The Sumikko Gurashi are everywhere in Japan! Created by San-X, the kawaii maker of Rilakkuma, these castaway corner-loving characters have captivat...

The Sumikko Gurashi are a bunch of shy kawaii characters that love living life quietly in the corner of the room. Don’t let these timid cuties from...

It’s time to slow down and enjoy life’s simple pleasures with Rilakkuma! This laid-back bear character from San-X is one of Japan's most popular ka...