Kawaii Blog

Dear Daniel, a stylish and sensitive Sanrio cutie, is the one who makes Hello Kitty's world even more special. If you haven’t met him yet, now’s the perfect time to discover the magic that Dear Daniel brings!

Gloomy Bear might seem like a cute and cuddly buddy but don’t be fooled! This pink bear by Mori Chack is ferocious. A wild and violent animal, Gloomy Bear was made to be an antithesis to all the sweet and kawaii creatures of Sanrio and Disney. 

Time to meet Corocorokuririn, the adorable Sanrio hamster with a matching fun name who's making a big comeback from the 90s! Despite being shy and mischievous, he has won the hearts of so many, including his 77 friends.  Let’s dive into the charming world of this lovable hamster and find out why he deserves a spotlight in your Sanrio collection!

Meet Sanrio’s feline explorer, Chococat! This cute black cat makes everyone fall in love with his boundless energy and his adventurous antics. 

Mofusand is actually a group of playful cats from Japan who are dressed in the cutest costumes. They're often seen in fun outfits, from fruit slices, sea creatures, fried shrimp, and even the Sanrio Characters! Ready to learn more about these cute and fluffy cats? Let’s explore the purr-fect world of Mofusand!

Wait, wait, don’t eat that yummy dish - that’s not regular salmon, that’s Kirimichan! A quirky little food-based character created by Sanrio, Kirimichan is an androgynous slice of salmon that’s become one of the most interesting stars in the kawaii universe.

It’s that time of the year again with kawaii fans buzzing over the annual Sanrio Character Ranking! Most people might know the most popular Sanrio cuties like Hello Kitty, Pompompurin, & Cinnamoroll. But did you know that the Japanese kawaii company actually has more than 450 characters in its roster?

Girlhood has never been more magical than with Cardcaptor Sakura! Starring the cheerful and energetic Sakura Kinomoto, Cardcaptor Sakura reveals an exciting world filled with magic, love, and acceptance.

Are you ready to learn about Usahana, the charming character known for her rainbow-colored fur? This retro Sanrio character has hopped her way into the hearts of fans worldwide with her colorful vibes. Let’s dive once more into the world of Sanrio to be charmed by one of their cutest characters!

Cute, fluffy, and as delicate as the crown of flowers she loves making, My Sweet Piano is a sweet sheep from Sanrio. She is best friends with My Melody, and they love to play and have fun together with their Sanrio friends! Let’s get to know this Sanrio cutie more and find out why everyone loves her so much!

Say hello to Wish Me Mell, the cute series from Sanrio! Mell, a rainbow-tiled rabbit who works as a postman in Merci Hill, is the main heroine of this series. Despite her shy start, Mell has been spreading joy since 2010. She doesn’t just deliver letters, she connects hearts and helps others express themselves. Join Mell on her heartwarming adventures filled with friendship and fun!

Meet Chiikawa, the internet sensation that’s taken the kawaii-sphere by storm! Known for its simple but cute design, Chiikawa is a small white (and...