Kawaii Blog

Last time in our blog "Explore the Kawaii Kingdom of San-X", we learned all about San-X and how it’s filled the kawaii-sphere with a ton of cute, l...

Get ready to be charmed by the newest Sanrio cutie—Hanamaruobake! This mythical character is designed to bring encouragement by giving a hanamaru mark which means “job well done” for your hard work! Perfect for teens and kids, Hanamaruobake is all about fun. Let’s dive in and get to know this enchanting new friend!

Have you met the charming flour fairy named Cogimyun? She's the soft, white, and absolutely enchanting character that’s taking the internet by storm! Let’s dive into the fluffy world of Cogimyun and discover why she’s become the latest obsession among teens and young girls!

Buckle up because we’re traveling in time with Doraemon, the iconic blue cat from Japan! A character from Fujiko F. Fujio's manga series, Doraemon isn’t just any ordinary cat, he's a time-traveling robot feline with a pocket full of awesome tools! Let’s learn more about this futuristic cutie who has captured hearts around the globe!

Roarrrr!!! Be careful, Aggretsuko might seem cute and cuddly, but this show also has a lot of pent-up female rage. Created by Sanrio, Aggretsuko is a popular Japanese animated series centered around Retsuko, a small red panda who copes with the stresses of her office life by singing heavy metal karaoke.

My Melody is one of the sweetest and cutest rabbits from Sanrio! Known for the signature hood that she wears above her head, My Melody is loved by kawaii fans all around the world. She’s a kind and girly bunny - the exact opposite of her friend-slash-rival, Kuromi!

Kuromi is one edgy, rebellious rabbit from Sanrio! She’s the exact opposite of My Melody and loves all things black. She may look tough on the outside, but she does have a soft spot for cute things.

Cute and cuddly and as soft as pudding, Pompompurin is a cutie from Sanrio who loves pudding and napping.  He's a super laid-back and good-natured pup. Pompompurin a pop star in the kawaii world! 

Cinnamoroll is a lovable, fluffy white puppy with a tail resembling a cinnamon roll. He spends his days spreading cheer at Café Cinnamon, hanging out with his best friends. Let's embarked on fun, lighthearted adventures with this Sanrio cutie!

Get ready to twirl into the universe of Sailor Moon, the ultimate cosmic cutie! Known by her secret identity, Usagi Tsukino, Sailor Moon is more than just a sparkle in the anime galaxy. She transforms into Sailor Moon, a magical superhero who leads the Sailor Scouts in fighting for justice. Now, it’s time to grab your moon stick and learn about this kawaii star and its legendary anime series from Japan!

San-X is in charge of cuteness! Like Sanrio, this kawaii company is known for its adorable characters like Rilakkuma, the Sumikko Gurashi, and Jinbesan.

Japan never ceases to surprise and delight with its kawaii culture. One proof of that is Koupen Chan, the character that has captured hearts worldwide! This little penguin has been popping up all over Japan to spread good vibes. Let’s waddle into Koupen Chan’s world of positivity and absolute cuteness!